
A Moment in the Cold Plunge with Founder Nathan Kaplan
Before Grotto was a business, it was a cold plunge in Nathan Kaplan's backyard. He'd started plunging at the gym after a lifestyle change and liked it enough that he bought one for home. Then he started inviting friends over. The cold had an effect on the ...

Grotto Origin Story - We Set Out to Build Something We Felt Was Missing in Miami
Miami has no shortage of places to work on yourself. After all, we ranked as the second most wellness-obsessed city in the U.S. However, after undergoing a lifestyle change of his own, Grotto founder Nathan Kaplan sensed that there was a social aspect miss...

What Is an Aufguss Ceremony? A Beginner’s Guide to Sauna Theater
Aufguss might translate simply as “infusion,” but the experience is anything but. Picture a cedar sauna, snowballs laced with essential oils hissing as they hit the hot stones, and an attendant whipping a towel to push waves of heat through the room.
